Gestión de intangibles: Importancia en el desarrollo territorial

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Gestión de intangibles: Importancia en el desarrollo territorial

Rafael López Lita · Magdalena Mut Camacho (editores)

Gestión de intangiibles: importancia en el desarrollo territorial

A través del análisis de 14 investigadores, avalados por el Ministerio de Ciencia e Innovación, la obra analiza cómo la gestión y la comunicación eficientes de los valores intangibles de un territorio le agregan valor a éste. Un libro riguroso y ameno sobre cómo los intangibles territorio afectan a la reputación y al posicionamiento competitivo de un espacio público concreto, ya sea un municipio, una región o un país.

añadir PV(sin IVA): 19,24 €

256 páginas
Medidas: 17 x 24 cm
ISBN: 978-84-87510-53-3
Fecha de publicación: 12/04/2010

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